نوع مقاله : مقاله پژوهشی
نویسندگان
1 کارشناس ارشد ارتباط تصویری، دانشکدۀ هنر دانشگاه شاهد
2 استادیار دانشکدۀ هنر دانشگاه شاهد، شهر تهران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Astonishing growth in the advertising costs on one hand and uncertainty of companies about their effectiveness on the other hand have caused a major concern for the company managers.
During the past several decades, the use of the humor in advertising has increased.
The aim of this paper is to make a better understanding of humor in poster design arts and advertising through focusing on the uses of humor in poster design arts and advertising, and reconnoitering the advantages and disadvantages of it using descriptive method. The research has been carried out through gathering published material.
The results indicate that the methods for using humor, quality and the extent of it in poster design arts are determined by the theme. They also show that there are many advantages to using humor in posters, such as: humor in poster makes the messages more entertaining and more memorizable.
کلیدواژهها [English]
)