Photography in 1839 in the period of Mohammad Shah Qajar and then Naser-al-din Shah entered to Iran and at that time, the court showed willingness to hold equipment and photography techniques.
Login explorers, political and military dependents to accompany European photographers and photo examples, photography equipment, provided the grounds of this technology and art in capital city and some other cities. With the arrival of equipment to Iran, famous people and the court wanted to take and stabilize their images.
With increasing orders of the photography and holding various photography stores in capital and some cities and tendency of People to take pictures ,famous photographers gradually began to publish advertising and business card that usually address and name of photographer with images or decorative elements associated with the photography for the public notice was printed on them
For example, they were seen as the quote on the walls, advertising logos, in newspapers or pictures printed on the back of the photographs. Using visual and decorative elements exclusively European and Russian propaganda in this category, sometimes were combining with Iranian visual and decorative elements. Russian and Armenian photographers also advocate some visual and decorative elements of this group that were originally European.
This paper aims to investigate aspects of advertising and common characteristics in visual elements which used in advertising cases and other methods such as design, typography and symbols and signs used in them. This research method is descriptive _ analytical and data collection is by the library