Methods to Create Humor in Posters and its Reflection in Iranian Contemporary Graphic Arts

Document Type : Research Paper

Authors

1 M.A Illustration, Shahed University, Tehran, Iran.

2 PH.D, Associate Professor, Shahed University, Tehran, Iran.

Abstract

Astonishing growth in the advertising costs on one hand and uncertainty of companies about their effectiveness on the other hand have caused a major concern for the company managers.
During the past several decades, the use of the humor in advertising has increased.
The aim of this paper is to make a better understanding of humor in poster design arts and advertising through focusing on the uses of humor in poster design arts and advertising, and reconnoitering the advantages and disadvantages of it using descriptive method. The research has been carried out through gathering published material.
The results indicate that the methods for using humor, quality and the extent of it in poster design arts are determined by the theme. They also show that there are many advantages to using humor in posters, such as: humor in poster makes the messages more entertaining and more memorizable.

Keywords

Files

History

  • Receive Date: 17 March 2012
  • Revise Date: 13 May 2012
  • Accept Date: 07 May 2013

Share

How to cite

Statistics