نوع مقاله : مقاله پژوهشی
نویسندگان
1 کارشناسی ارشد ارتباط تصویری، دانشگاه آزاد اسلامی واحد یزد، شهر یزد، استان یزد،
2 دانشکده هنر دانشگاه علم و فرهنگ تهران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
This study seeks to analyze the inscriptions as advertising media in Persian architecture. The purpose of the study, analysis and recognition of the importance of inscriptions finally signifying the place as advertising media, visual identification paper capacity usage of the media analysis inscriptions architecture Iran architecture. In order to study these questions arise: the writing (inscriptions) in Iranian architecture How have you been? In what way can this art concepts and transferring information to be used as an advertising medium? Art as a medium inscriptions in Iranian architecture is it important? The present study sought to answer this question would be. Analytical methodology and data collection through library and documents. The study population included all architectural scrolls from Iran and selective sampling method and as qualitative data analysis are discussed. And during the investigation it was concluded that impressions are important historical information lies in the storage and transfer of information, thoughts and ideas as an advertising medium and the messenger plays an important role. There scrolls accordance with the terms of bio-architecture reflects the social conditions and religious and cultural community as well as the time of writing them a decisive role in the field of cultural and religious propaganda society.
کلیدواژهها [English]
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